Enabling Global B2B eCommerce for Life Sciences Distribution with Axim Commerce
INDUSTRY
Medical Distribution
PLATFORM
Axim Commerce
ABOUT MBP
Founded in 2004, Molecular Biology Products (MBP) began with a mission to make laboratory consumables and reagents more accessible to scientists in underserved regions. Starting in Pakistan, MBP expanded its operations to Bangladesh and South Africa, quickly becoming a trusted supplier to research institutions and healthcare organizations.
In 2019, MBP expanded into North America to meet growing demand for a more responsive and relationship-driven lab supply partner. In an industry often dominated by large corporations, MBP differentiated itself through personalized service, reliability, and long-term partnerships. This approach earned MBP preferred vendor status with globally recognized institutions such as Harvard University, Stanford University, UC Berkeley, Public Health Ontario, and the World Health Organization (WHO).
Operating under the principle “Committed to Serve Life Science,” MBP continues to support researchers worldwide with high-quality products and tailored solutions.
The Challenge: Scaling Global B2B eCommerce
As MBP expanded across regions, delivering a localized, compliant, and scalable B2B eCommerce experience became critical. To support international growth, several foundational capabilities were required.
Multi-Currency Pricing for Global Buyers
MBP serves customers across multiple countries, each expecting to view prices in their local currency. Relying on a single base currency created confusion and reduced buyer confidence. The platform needed to automatically detect and display the appropriate currency while maintaining backend consistency.
Region-Based Product Availability
Product availability varied by geography. Showing products that were unavailable in certain regions caused confusion, increased support requests, and operational inefficiencies. MBP needed a way to dynamically manage region-specific catalogs without creating separate storefronts.
Accurate and Flexible Tax Calculation
Tax rules varied across regions and product types. The platform had to apply location-specific tax rates accurately at checkout while remaining easy to configure and maintain for administrators. Compliance was a non-negotiable requirement for MBP’s global operations.
The Solution: Powered by Axim Commerce
MBP partnered with Axim Commerce to build a B2B eCommerce platform capable of supporting global life sciences distribution with precision, flexibility, and scalability.
Key Capabilities Implemented
Multi-Currency Support
A flexible multi-currency pricing system was implemented to deliver localized pricing experiences for international customers.
Real-time exchange rates are periodically fetched and stored
Admins configure a base currency and multiple supported currencies
Currency detection is automatic based on user IP for guests
Logged-in users see pricing based on IP or billing address
Manual currency switching is also supported
This ensures customers always view prices in their local currency, improving trust and conversion rates.
Region-Based Product Zones
A zone-based product visibility system was introduced to manage regional catalogs efficiently.
Zones can be defined by country, state, or zip code
Product groups can be included or excluded per zone
Zone detection uses IP address or shipping address
Customers only see products available in their region
This approach improves catalog accuracy, reduces confusion, and delivers a more relevant shopping experience without fragmenting the storefront.
Flexible Tax Configuration
Axim Commerce implemented a region-aware tax calculation system to ensure compliance across markets.
Tax zones defined by country, state, or zip code
Tax rates configured by product tax class
Each product assigned a tax class in admin
Taxes calculated automatically at checkout based on shipping location
This setup ensures accurate tax handling while keeping both customer experience and backend operations simple.
The Results
The implementation delivered measurable improvements across customer experience and internal operations.
Higher conversion rates driven by localized pricing and smoother checkout
Improved catalog relevance by displaying only region-available products
Reduced support requests related to pricing, availability, and taxes
Streamlined operations with centralized control of currencies, zones, and tax rules
Improved tax compliance across regions and product categories
Most importantly, MBP now has a scalable global B2B eCommerce foundation that supports continued international expansion.
Conclusion
With Axim Commerce, Molecular Biology Products successfully transformed its global B2B eCommerce operations to support the complex needs of life sciences distribution.
By combining multi-currency pricing, region-based catalogs, and accurate tax handling, MBP delivers a localized and compliant buying experience for researchers worldwide while maintaining centralized control and operational efficiency.
As MBP continues to grow across regions, Axim Commerce provides the flexibility and scalability needed to evolve alongside their business.
