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Robertson Lighting

Modernizing B2B eCommerce for a Leading Lighting Manufacturer with Axim Commerce

Robertson Lighting Frame-289843

INDUSTRY

Lighting Industry

PLATFORM

Axim Commerce

INTEGRATIONS

Axim Commerce and Acumatica

About Robertson Lighting

Robertson Lighting (Robertson Worldwide) has been a pioneer in lighting technology and manufacturing for over 75 years. Known for its premium-quality ballasts, LED drivers, retrofit kits, and advanced lighting solutions, Robertson Lighting serves wholesale distributors and electrical contractors across North America.

With a strong focus on reliability, performance, and innovation, Robertson has built long-term partnerships in the lighting and electrical distribution ecosystem. As digital buying expectations evolved, Robertson recognized the need to modernize its B2B eCommerce experience.

Roberson Axim Group-289834

The Challenge

Robertson Lighting was operating its B2B eCommerce site on the Nomad platform, integrated with Acumatica ERP. While functional, the platform struggled to support growth, performance, and modern B2B buying expectations.

Key challenges included:

  • Slow site performance, impacting user experience and conversions

  • Poor product search, making it difficult for customers to find the right lighting products

  • Limited content flexibility, requiring technical support for basic UI and content updates

  • Gaps in B2B pricing, including lack of robust tier pricing for customer segments

  • Checkout friction, with multiple steps causing cart abandonment

  • Weak mobile experience, due to limited responsiveness and optimization

These limitations made it clear that Robertson needed a modern B2B eCommerce platform designed for scale, performance, and distributor-centric workflows.

The Solution: Migration to AXIM Commerce

Robertson Lighting partnered with Axim Commerce to migrate from Nomad to a modern, headless B2B eCommerce platform, while continuing to leverage Acumatica ERP through DCKAP Integrator.

The goal was to create a faster, more flexible, and fully integrated digital commerce experience without disrupting existing ERP workflows.

Key Capabilities Implemented

Headless Commerce with Built-In CMS

  • Marketing teams can now update content and UI in real time without developer dependency

  • Flexible control over banners, category pages, product layouts, and promotions

Enhanced Product Search

  • Faster indexing and autocomplete suggestions

  • Filter-based navigation for quick product discovery

  • Reduced abandoned sessions and improved buyer confidence

Performance Optimization

  • Headless architecture and optimized APIs significantly reduced page load times

  • Improved performance across both desktop and mobile devices

Advanced B2B Tier Pricing

  • Customer-specific and quantity-based tier pricing

  • Real-time pricing sync from Acumatica ERP to Axim Commerce

  • Improved bulk ordering and higher average order value

Fully Responsive Design

  • Optimized experience across mobile, tablet, and desktop

  • Consistent UI and performance regardless of device

Streamlined Checkout Experience

  • Fewer checkout steps and faster page loads

  • Clear pricing, shipping options, and guest checkout support

  • Reduced cart abandonment

ERP Integration

  • Automated synchronization of products, inventory, customers, pricing, and orders

  • Eliminated manual data entry and reduced operational errors

Implementation Highlights

  • Migrated product catalogs, tier pricing, and historical order data from Nomad without disruption

  • Enabled real-time inventory and pricing updates from Acumatica ERP

  • Implemented high-performance search with instant results and refined filters

  • Delivered a modern, responsive storefront optimized for B2B buyers

Business Impact

Performance Improvements

  • Page load times improved by 40%+, driving higher engagement and conversions

Better Product Discovery

  • Customers can now find products in seconds, reducing search-related support requests

Faster Content Updates

  • Marketing teams can publish updates instantly without technical bottlenecks

Improved B2B Pricing Accuracy

  • Tier pricing increased bulk orders and improved order values

Stronger Mobile Conversions

  • Responsive design led to improved mobile engagement and conversion rates

Higher Checkout Completion

  • Simplified checkout flow reduced abandonment and increased order completion

Operational Efficiency

  • ERP integration reduced manual work and improved data accuracy across systems

Robertson Axim Group-289836

Why AXIM Commerce + Acumatica ERP Works for Robertson

By moving to Axim Commerce, Robertson Lighting gained a fast, flexible, and scalable B2B eCommerce platform built for manufacturers and distributors. Combined with Acumatica ERP and DCKAP Integrator, Robertson now operates on a fully connected digital ecosystem that supports growth without complexity.

Axim Commerce empowers Robertson to:

  • Deliver a superior B2B buying experience

  • Maintain pricing accuracy and ERP alignment

  • Move faster with content and merchandising

  • Scale confidently across channels and customer segments