Migrating from Adobe Commerce to a Company-Centric B2B eCommerce Platform with Axim Commerce
INDUSTRY
Janitorial Distribution
PLATFORM
Axim Commerce
INTEGRATIONS
Axim Commerce, Epicor P21, and PIM
About Spruce Industries
Founded in 1965, Spruce Industries is a trusted distributor of cleaning supplies, janitorial products, tools, and equipment, serving facility managers and organizations of all sizes. Spruce is known for delivering a holistic approach built around solutions, support, and sustainability, helping customers achieve consistent cleaning excellence across facilities.
Beyond products, Spruce Industries focuses on long-term business partnerships, offering expert guidance ranging from day-to-day cleaning operations to sustainability initiatives. As their business grew, Spruce needed an eCommerce platform that could truly support their B2B, distributor-centric operating model.
The Challenge
Spruce Industries was previously using Adobe Commerce (Magento), but over time the platform became increasingly difficult to manage for their complex B2B requirements.
Key challenges included:
Complex pricing management, with extensive pricing rules that were difficult to maintain
Limited company and corporate hierarchy support, requiring both company-level and corporate-level structures
Complicated user roles and permissions, making administration time-consuming
Sales reps forced to use the admin panel to place orders on behalf of customers
Slow site performance, especially for dynamic pricing and customer-specific data
Checkout and shopping list friction, impacting repeat purchases
While Adobe Commerce is powerful, it was not designed specifically for distribution-centric B2B workflows, creating friction for both customers and internal teams.
The Solution: Choosing Axim Commerce
Spruce Industries chose Axim Commerce to move to a company-centric B2B eCommerce platform built specifically for distributors, wholesalers, and manufacturers.
Unlike consumer-first platforms, Axim Commerce is designed around:
- Company accounts and corporate hierarchies
- Customer-specific pricing and procurement workflows
- Sales rep–driven commerce
- ERP and punchout integrations
This approach aligned perfectly with Spruce Industries’ business model and long-term growth goals.
Key Capabilities Implemented
Company and Corporate Structure Management
Axim Commerce enabled Spruce to manage both company-level and corporate-level hierarchies, supporting complex customer organizations with multiple users, locations, and permissions. This ensured accurate pricing, approvals, and access control across accounts.
Sales Representative Enablement
A dedicated Sales Rep module allows Spruce’s sales team to:
- Log in as customers and place orders on their behalf
- Negotiate pricing and provide product recommendations
- Manage shopping lists and repeat orders
- Build stronger, relationship-driven customer experiences
Sales reps no longer need to use the admin interface, significantly improving efficiency.
Shopping Lists for B2B Buyers
Axim Commerce introduced robust shopping list functionality, enabling customers and companies to:
- Create, manage, and reuse product lists
- Plan recurring purchases efficiently
- Streamline procurement for janitorial and facility operations
This feature is critical for B2B buyers managing repeat and bulk orders.
Offline Orders and Invoice Visibility
Offline orders and invoices from Spruce’s ERP system were integrated directly into Axim Commerce, giving customers real-time visibility into historical purchases, invoices, and order status. This reduced manual follow-ups and improved transparency.
PunchOut2Go Integration
Axim Commerce was integrated with PunchOut2Go (TradeCentric) to support enterprise procurement workflows. This allows Spruce’s customers to:
- Access live catalogs from their procurement systems
- Place punchout orders seamlessly
- Ensure accurate pricing and order data
This strengthened Spruce Industries’ position with large enterprise and institutional buyers.
ERP and PIM Integration
Axim Commerce was integrated with Epicor Prophet 21 (P21) and PIM systems to ensure:
- Real-time pricing and inventory updates
- Accurate customer and order data
- Reduced manual data entry and errors
Business Impact
After migrating from Adobe Commerce to Axim Commerce, Spruce Industries achieved:
- Faster and more responsive B2B storefront performance
- Simplified management of complex pricing and customer hierarchies
- Improved sales rep productivity and customer engagement
- Smoother checkout and repeat purchasing through shopping lists
- Stronger support for punchout and enterprise procurement
- A scalable platform designed for distribution growth
Conclusion
Migrating from Adobe Commerce (Magento) to Axim Commerce was a turning point for Spruce Industries.
By adopting a company-centric, distributor-first B2B eCommerce platform, Spruce gained the flexibility, performance, and operational clarity needed to support its customers and internal teams. With deep ERP, punchout, and sales rep integrations, Axim Commerce now serves as the digital backbone for Spruce’s B2B operations.
This transformation highlights the importance of choosing an eCommerce platform built specifically for distributors, not adapted from retail-first systems.