Scaling B2B eCommerce for a Medical and Laboratory Distributor with Axim Commerce
INDUSTRY
Medical & Life Sciences
PLATFORM
Axim Commerce
INTEGRATIONS
Axim Commerce and Epicor Prophet 21 Cloud
About Troy Biologicals Inc.
Troy Biologicals Inc. is a leading medical and laboratory products distributor, serving hospitals, clinics, diagnostic centers, and research laboratories across the life sciences industry. With a strong reputation for high-quality supplies, regulatory compliance, and timely delivery, Troy Biologicals has earned the trust of more than 1,130 companies and continues to expand its reach.
As their customer base grew to over 2,000 active B2B users, Troy recognized the need for a modern digital platform capable of supporting large-scale ordering, complex product data, and ERP-driven operations.
The Need for Digital Transformation
Troy’s existing setup lacked the infrastructure required for a scalable B2B eCommerce platform. Customer expectations around speed, accuracy, and usability were increasing, while backend systems needed tighter integration to reduce manual work and errors.
To continue supporting growth in the competitive medical and life sciences distribution market, Troy needed a platform that could deliver both operational efficiency and an improved customer experience.
The Challenge
Managing a Large and Complex Product Catalog
Troy Biologicals manages a catalog of over 52,000 medical and laboratory products, one of the largest catalogs in its segment. Each product includes detailed attributes such as images, specifications, datasheets, and regulatory documentation, all of which must be accurately displayed and easy to access.
Handling this volume of data required a platform built for performance, search accuracy, and structured product management.
Epicor Prophet 21 Cloud Integration
Troy’s core business operations run on Epicor Prophet 21 (P21) Cloud, which stores customer data, pricing, inventory, and order information. Without real-time integration between ERP and eCommerce, automation and data accuracy were difficult to maintain.
Any disconnect between systems risked incorrect pricing, inventory issues, and customer dissatisfaction.
Medical Industry UX and Compliance Standards
As a medical and life sciences distributor, Troy needed an eCommerce experience that was clear, accessible, and compliant. Product information had to be presented in a way that supported informed purchasing decisions while meeting the expectations of healthcare professionals.
Customer Engagement and Marketing
Troy also wanted to strengthen customer engagement through email marketing. Integrating Mailchimp into the storefront was essential to allow customers to subscribe to newsletters and stay informed about product updates and announcements.
The Solution: Powered by Axim Commerce
Troy Biologicals selected Axim Commerce as the foundation for its B2B eCommerce transformation due to its B2B-first architecture and flexibility.
ERP Integration
DCKAP Integrator was implemented as the middleware connecting Epicor P21 Cloud with Axim Commerce. This enabled real-time synchronization of:
Product data and attributes
Inventory availability
Customer-specific pricing
Orders and order status
Customer and account information
This eliminated manual data handling and established a single source of truth across systems.
Built for Performance and Scale
To support a 52,000+ SKU catalog, Axim Commerce was optimized with:
Advanced faceted and filtered search
Intelligent categorization and navigation
Image and asset optimization
Fast-loading product and category pages
These enhancements ensured a smooth buying experience, even with data-heavy medical products.
Industry-Ready UX and Content Presentation
The storefront was designed to meet medical industry standards, with clear layouts, structured product information, and easy access to datasheets and documentation. This helped customers find the right products quickly and confidently.
Mailchimp Integration
Mailchimp was integrated directly into the eCommerce experience, allowing customers to subscribe to newsletters from the storefront and helping Troy grow and manage its marketing audience efficiently.
The Results
Fast and Successful Go-Live
Despite the scale and complexity, Troy Biologicals’ new B2B eCommerce platform was launched in just three months, thanks to close collaboration and an agile implementation approach.
Improved Operational Efficiency
With real-time ERP integration, Troy’s internal teams now manage pricing, inventory, customers, and orders from a single, reliable system, reducing errors and manual effort.
A Scalable, Future-Ready Platform
The new troybio.com is a modern, scalable B2B eCommerce platform that supports Troy’s growing customer base and expanding product categories. Axim Commerce provides the flexibility to evolve alongside the business.
Key Learnings
Industry-Specific Design Matters
Medical and life sciences eCommerce requires careful attention to usability, clarity, and compliance. Understanding the end user is essential to delivering a successful experience.
Large Catalogs Demand Precision
Managing tens of thousands of SKUs requires robust data handling, optimized performance, and thoughtful UX design.
ERP Integration Drives Trust
Accurate, real-time pricing and inventory from ERP systems directly impact customer confidence and repeat business.
Conclusion
The Troy Biologicals project marked a major milestone for Axim Commerce as one of its largest and most complex medical industry implementations.
Today, Troy Biologicals operates on a fast, scalable, and fully ERP-integrated B2B eCommerce platform that supports both operational efficiency and exceptional customer experience. With Axim Commerce and DCKAP Integrator, Troy is well positioned to continue growing in the life sciences distribution market.