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B2B eCommerce Platform for Distributors

A modern, AI-driven B2B eCommerce platform designed for distributors to manage pricing, inventory, orders, and ERP workflows with speed, accuracy, and scale.

B2B eCommerce - Axim Commerce

The Ultimate B2B eCommerce Platform for Distributors: A Deep Dive

In the world of distribution, efficiency, accuracy, and scale are not just goals; they are the bedrock of survival and growth. As B2B buying behaviors shift dramatically towards digital self-service, distributors face a critical inflection point. The legacy systems and manual processes that once powered their operations are now bottlenecks, creating friction for customers and inefficiencies for staff. The solution is not just any eCommerce platform, but the right B2B platform designed specifically for the complex realities of the distribution industry.

Enter Axim Commerce, a modern, AI-driven B2B eCommerce platform engineered from the ground up for distributors. Unlike retail-first platforms or generic open-source solutions retrofitted with B2B capabilities, Axim Commerce is a dedicated B2B solution that understands and solves the core challenges of your business model. From customer-specific pricing and deep ERP integration to multi-warehouse inventory management and AI-powered workflows, Axim Commerce provides the right tools distributors need to thrive in the digital era.

This comprehensive guide will explore why Axim Commerce is the definitive B2B eCommerce software for distributors. We will dissect its key features and demonstrate how it empowers businesses of all sizes, from ambitious small business ventures to large-scale enterprises, to enhance their B2B operation, improve customer satisfaction, and unlock new avenues for growth.

Warehouse workers with uniform working in distribution warehouse.

Who Needs a B2B eCommerce Platform Like Axim Commerce?

B2B buyers are focused on complex procurement processes, which include negotiated contracts, multiple decision makers, and strict compliance with budgets and policies. Standard eCommerce solutions simply can’t meet these demands and face challenges that go far beyond typical retail transactions. Distributors with unique requirements need a purpose-built platform tailored to the specific needs of business-to-business operations.

Axim Commerce is purpose-built to solve these specific needs. It acts as a scalable platform with enterprise-grade business operations, delivering robust, distributor-centric functionality. This ensures your team and your customers benefit from an efficient digital journey, increased customer satisfaction, and higher adoption of your online store.

Distributors with Complex B2B Pricing Models

Distributors who regularly manage sophisticated pricing models are ideal candidates for a B2B eCommerce platform like Axim Commerce. These businesses handle complex pricing structures such as customer-specific pricing for different accounts, contract pricing set for particular customers over specific periods, tiered and volume discounts that reward larger purchases, and negotiated quotes for large or unique orders. Retail platforms and generic solutions, often built for single-price retail environments, cannot meet these B2B companies’ requirements. The result is a disappointing customer experience, as buyers encounter incorrect prices and staff must handle pricing adjustments manually, leading to increased errors and slow, inefficient B2B transactions.

Axim Commerce is engineered to address these specific needs, delivering accurate, real-time pricing for every customer while supporting the robust business operations required in today’s distribution market.

Distributors with Complex B2B Pricing Models
Distributors Dependent on ERP-Driven Operations
Distributors Dependent on ERP-Driven Operations

Distributors that rely on ERP-driven systems for their business operations require seamless integration between their eCommerce platform and core enterprise tools. In these environments, the ERP serves as the central hub, managing everything from inventory levels and customer credit to order histories and finance. When eCommerce stores are disconnected from ERP systems, distributors risk inventory errors, outdated customer credit data, and inefficient order processing—problems that demand manual reconciliation and undermine performance.

Axim Commerce addresses these specific needs with robust integration capabilities, enabling real-time data flow across systems. Distributors using a B2B platform like Axim Commerce benefit from a unified source of truth and minimize manual work, supporting business growth and reliable B2B transactions through a seamless, connected infrastructure.

Distributors Looking to Improve B2B Buyer Experience

Who needs a B2B eCommerce platform like Axim Commerce? Distributors aiming to deliver an upgraded B2B buyer experience benefit greatly from this advanced solution. Today’s B2B buyers are accustomed to intuitive digital platforms, expecting the same smooth shopping experience they receive from leading retail brands. They rely on features like powerful search, personalized recommendations, seamless account management across devices, and easy reordering to streamline their purchase process.

Many retail-focused platforms simply lack these essential features for B2B buyers: order approvals, shopping lists, sales rep portals, and punchout catalogs are often missing. As a result, buyers and sales teams revert to inefficient digital channels—resorting to scattered emails and phone calls—which undermines online stores and decreases performance.

Distributors Looking to Improve B2B Buyer Experience

B2B Unified Commerce: How Modern B2B Platforms Connect Your Business

A unified B2B commerce platform brings together your ERP, pricing, inventory, ordering, customer data, and content systems into a single operational ecosystem so that every team sales, operations, and customers works with the same real-time information.
Real-Time ERP Integration

Pricing, inventory, customer accounts, and orders update instantly across platforms, eliminating inaccurate or outdated information and manual rework.

Centralized Business Logic

Account-specific pricing, tiered discounts, negotiated quotes, and corporate account hierarchies follow buyers across channels, reducing errors and boosting order accuracy.

Integrated Operational Workflows

By consolidating systems, distributors can reduce IT complexity and maintenance overhead, improve operational efficiency, and accelerate time to value for new customer requirements.

Why Unified Commerce Matters for B2B Growth

For distributors, unified commerce isn’t just a technical improvement; it’s a strategic advantage. With all systems aligned:

  • Errors caused by manual data entry are minimized

  • Inventory and pricing accuracy increases customer trust

  • Buyers experience faster, more reliable purchase journeys

  • Sales reps and operations teams spend less time firefighting and more time driving growth

In a market where distributors must balance complex pricing models, ERP-driven workflows, and large order volumes, unified commerce enables a scalable, reliable digital sales channel that aligns with real business operations, not just a storefront.

Why Choose a B2B eCommerce Platform for Distributors

Axim Commerce is a AI-driven B2B eCommerce platform built specifically for distributors not adapted from retail platforms. It is designed to handle complex pricing structures, ERP-driven inventory, multi-warehouse fulfillment, quotes, and account-based buying workflows that define modern B2B distribution.

Unlike retail-first solutions, Axim Commerce aligns directly with how distributors operate, where ERP systems drive pricing and availability, buyers expect self-service ordering, and sales teams remain deeply involved in the buying process. The result is faster ordering, fewer errors, and a scalable digital channel that supports long-term growth.

B2B Distribution Leaders Using Axim Commerce

Core B2B eCommerce Features Built for Distributor Growth

Axim Commerce is more than just a storefront; it’s a complete digital commerce engine. Its built-in features are designed to address the core pillars of distribution. Let’s explore the must-have features that set it apart.

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Customer Specific Pricing - Axim Commerce

Customer Specific Pricing

Axim Commerce was built with the understanding that in B2B, price is rarely a single number. Our platform delivers the industry's most flexible and accurate pricing engine.

  • Customer-Specific Pricing & Contracts: Easily upload and manage thousands of customer-specific price lists. Axim Commerce ensures every logged-in user sees their exact contract pricing on every product, every time. This real-time accuracy eliminates pricing disputes and builds customer trust.

  • Tiered and Volume-Based Discounts: Automate complex discount rules without any custom code. Set up price breaks based on quantity, order value, or other criteria. The correct discounts are applied automatically in the cart, simplifying the purchasing process for bulk orders.

  • Integrated Quote-to-Order Workflow: Empower your sales team and customers with a native quoting system. Customers can request a quote directly from their cart, and sales reps can create, edit, and approve quotes within the platform. Once approved, the customer can convert the quote into an order with a single click, with all negotiated pricing perfectly preserved. This is a critical feature missing from many online stores.
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ERP Integration - Axim Commerce

Deep ERP Integration

Axim Commerce is not just "ERP-friendly"; it's ERP-first. We believe that B2B platforms should be an extension of your ERP, not a separate island of data.

  • Real-Time, Bi-Directional Sync: We offer robust integrations with leading ERP systems like NetSuite, Epicor, SAP, and Acumatica. This ensures that critical data, such as pricing, inventory, customer information, order status, and credit limits, is synchronized instantly between your ERP and your eCommerce store.

  • Operational Efficiency: This deep integration eliminates manual data entry, which is a major source of errors and wasted time. Orders placed online flow directly into your ERP for fulfillment, and shipping updates from the ERP are automatically visible to the customer in their online account. This streamlines the entire B2B ecommerce operation.

  • Data You Can Trust: With a single source of truth, every team works with the same accurate information. Sales reps can confidently check inventory on mobile devices before placing an order, and customers can trust the stock levels they see online.
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Multi Warehouse - Axim Commerce

Multi-Warehouse Inventory

For distributors with multiple fulfillment centers, managing inventory is a complex logistical puzzle. Axim Commerce simplifies it.

  • Centralized Stock Visibility: Get a real-time view of inventory levels across all your warehouse locations from a single dashboard. This allows you to make smarter purchasing decisions and avoid stockouts.

  • Intelligent Order Routing: The platform can automatically route orders to the optimal warehouse for fulfillment based on rules you define, such as stock availability, customer location, and shipping costs. This accelerates delivery times and reduces operational overhead, directly improving customer satisfaction.

  • Support for Complex Inventory Scenarios: Axim Commerce can handle various inventory models, including drop-shipping, backorders, and made-to-order products, giving you the flexibility to adapt your business model as needed.
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AI Agentic Commerce - Axim Commerce

AI-Driven, Smarter Shopping Experience

Axim Commerce integrates AI to help you work smarter, not harder. These advanced features provide a competitive edge.

  • AI-Powered Content Generation: Creating rich, SEO-friendly product descriptions and attributes for thousands of SKUs is a monumental task. Axim’s AI tools can generate compelling content for your product catalogs in a fraction of the time, improving your site’s search engine ranking and helping customers make an informed decision.

  • Enhanced Search and Discovery: Our AI-driven search understands complex queries, part numbers, and even vague descriptions, guiding buyers to the right product quickly. It powers personalized recommendations and helps customers discover new or alternative products, increasing the average order value.

  • Smarter Workflows: AI helps automate catalog organization and merchandising, reducing the manual effort required to maintain large and complex product catalogs.
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eProcurement Punchout - Axim Commerce

Punchout Catalog & Enterprise Procurement

For distributors serving large enterprise customers, streamlined procurement is not just a convenience; it's a requirement. Axim Commerce is built to meet this demand head-on with robust punchout catalog capabilities. This feature allows your B2B eCommerce store to integrate directly with your customers' e-procurement systems, such as Coupa, Ariba, or Jaggaer. Buyers can "punch out" from their own procurement application, browse your catalog with their contract pricing, and return a shopping cart for internal approval, all within their familiar environment.

  • For Enterprise Buyers: Punchout simplifies the purchasing process, ensuring compliance with their company's procurement policies and budget controls. It eliminates the need for manual purchase orders and expense reports, as all purchasing data is captured automatically within their system. 

  • For Distributors: Supporting punchout catalogs is a powerful way to win and retain large accounts. It positions your business as a strategic partner that understands and adapts to enterprise procurement needs. By automating the order-to-invoice process, you reduce manual data entry, minimize order errors. 

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More than B2B eCommerce - Axim Commerce

More Than Just a B2B eCommerce Platform

Axim Commerce is designed to grow with you. Our architecture is built to support your business, whether you are just beginning your digital transformation or are an established enterprise looking to optimize your B2B operation.

  • For the Small Business: For smaller companies or a wholesale business transitioning to digital, Axim Commerce offers a clear path to growth. Its intuitive interface and guided implementation mean you can get your eCommerce sites up and running quickly. The platform's ease of use empowers smaller teams to manage their online sales without needing a large IT department.

  • For the Large-Scale Enterprise: For large distributors, Axim is a robust and scalable platform that can handle hundreds of thousands of SKUs, high-volume B2B transactions, and complex corporate account hierarchies. It supports multi-site deployments, allowing you to manage different brands or regional online stores from a single back-end. With support for punchout catalogs and robust integrations, you can meet the procurement demands of your largest enterprise customers.

Why Axim Commerce Fits Distributors Better

Distributor-Centric B2B eCommerce (Not Retail Add-Ons):
A B2B eCommerce platform designed around how distributors actually sell, price, fulfill, and scale, fully aligned with ERP-driven operations.
Built for B2B Distribution
Built for B2B Distribution
Axim Commerce is purpose-built for distributors, wholesalers, and manufacturers, supporting customer-specific pricing, bulk orders, quotes, sales reps, and multi-warehouse workflows without retail compromises.
ERP-First by Design
ERP-First
by Design
Axim Commerce integrates directly with your ERP to sync pricing, inventory, customers, orders, and credit limits in real time, eliminating manual work and ensuring accurate, consistent data.
Faster to Launch
Faster to
Launch
With a guided, distributor-focused implementation, Axim Commerce helps you go live quickly with workflows configured to your business, not generic templates or retail assumptions.
Built to Scale with AI
Built to Scale
with AI
AI-powered content, smarter search, and flexible architecture help distributors scale efficiently, improve buyer experience, and stay future-ready without replatforming.

Integrations

B2B eCommerce Platform for Distributors Across Industries

The flexibility of the Axim Commerce B2B platform makes it the ideal solution for distributors across a wide range of industries. Each sector like industrial goods, janitorial products, HVAC parts, or medical equipment has its own nuances, and our platform is built to accommodate them.

Axim Commerce provides the foundational technology to build a world-class shopping experience that meets the unique needs of your customer base.

Bulk ordering with tiered pricing support

Rich product details with clear usage instructions

Real-time inventory visibility and stock management

Order tracking with automated reordering workflows

Seamless integration with ERP and supply chain systems

Detailed product descriptions and specifications

Bulk ordering with tiered pricing

Integration with logistics and shipping providers

Quote and proposal management

Comprehensive reporting and analytics

Detailed product specifications and compatibility information

Bulk ordering with custom pricing

Real-time inventory management with live stock updates

Order tracking and delivery scheduling

Seamless integration with ERP and logistics systems

Bulk ordering capabilities

Customer-specific pricing

ERP integration for inventory management

Real-time inventory tracking

Order history with quick reordering options

Detailed product specifications and compatibility information

Bulk ordering with custom pricing

Service and maintenance scheduling integration

Seamless CRM and ERP integration

Real-time inventory management to prevent stockouts

Compliance with regulatory standards

Secure transactions and data handling

Detailed product information and documentation

Custom pricing with bulk ordering support

Integration with inventory and ERP systems

TESTIMONIAL

What Customers Say About Our B2B eCommerce Platform

Daniel Josephs Spruce Axim Commerce
Daniel Josephs
Spruce Industries
CEO

As distributors, efficiency and reliability are paramount, and this platform delivers on both fronts. Its seamless integration with our ERP systems streamlines our operations, while the intuitive user interface enhances the shopping experience for our customers. With Axim Commerce, we’ve experienced significant growth and increased customer satisfaction. It’s a true game-changer for distributors in the eCommerce landscape.

Dale-Marcus Robertson Lighting Axim Commerce
Dale Marcus
Robertson Lighting
Chief Financial Officer

We are very pleased to be using the Axim Commerce web platform. After exploring various options, such as Shopify and others, we determined that Commerce offered us the most compelling cost/benefit option. We previously used Magento and another web platform but Axim Commerce has best met our needs. As part of the transition to Axim Commerce, their team customized our unique operating parameters into their platform that allowed us to offer various custom pricing programs to distributors of our products. The follow-up support for our site has been excellent for various unforeseen issues that normally occur once going live.

Tom Troy Biologicals - Axim Commerce
Tom Ricketts
Troy Biologicals, Inc.
VP Sales & Operations

What I like best about Axim Commerce is its flexibility in customizing our eCommerce experience, user-friendly, highly scalable, and backed by a responsive support team that truly understands B2B needs. Axim Commerce is helping us solve the challenge of syncing real-time data between our eCommerce site and ERP system (Prophet 21). It eliminates manual processes, reduces errors in pricing and inventory, and significantly improves the customer experience with accurate, up-to-date information. As a result, we’ve increased efficiency, shortened order cycles, and boosted online sales.

Jenny Sagan Koehler Rubber Axim Commerce
Jenny Sagan
Koehler Rubber & Supply
Office Manager

From a distributors’ perspective working with Axim Commerce platform has been refreshing. They have made it so user friendly and streamlined to use. You can easily see all of the areas that you need to navigate to. The ability to have customer-specific pricing options and tools has provided added value to our company. Updating information is a breeze, and also the visibility that you have with the new platform is fantastic. Axim Commerce solutions have provided our company the ability to stand above our competition in the B2B market.

How Distributors Use Axim Commerce to Scale B2B Sales

Frequently Asked Questions

A B2B eCommerce platform is an online system that enables businesses to sell products and manage orders, pricing, and customer accounts digitally. Unlike B2C platforms, modern B2B eCommerce software supports wholesale workflows such as customer-specific pricing, bulk ordering, and seamless integration with enterprise systems. The right B2B platform empowers distributors with robust integrations, improving efficiency and aligning with the specific needs of wholesale business models.

ERP integration ensures accurate pricing, inventory, customer data, and orders are always in sync between your eCommerce store and back-end systems. This real-time connectivity gives buyers up-to-date information, reduces manual errors in B2B transactions, and enhances both operational efficiency and customer satisfaction.

The best B2B platforms offer essential features such as custom pricing, multi-warehouse inventory management, bulk ordering functionality, integrated quote workflows, sales rep support, and user-friendly self-service buyer accounts. These must-have features ensure your online stores can meet the unique needs of every distributor and customer.

Axim Commerce provides advanced features like customer-specific pricing lists, negotiated contract pricing, and a built-in quote creation and approval workflow. This ensures price accuracy and streamlines the quoting process, making it easy to convert quotes into orders, all within the same digital platform.

B2B eCommerce platforms are optimized for complex business buying processes, supporting negotiated pricing, bulk orders, multi-user accounts, and ERP integration. In contrast, B2C solutions are built for direct-to-consumer purchases and typically lack critical B2B features. Many B2B companies find that generic or open-source solutions require heavy customization.

B2B eCommerce platforms are commonly used by distributors, wholesalers, manufacturers, and suppliers across various industries. These platforms address the unique needs of global B2B commerce and support expansion into new markets, making them vital for B2B merchants.

Yes, today’s B2B eCommerce software is designed with enterprise-grade scalability. These digital platforms support complex pricing models, corporate account structures, and high order volumes, making them an ideal solution for both small business growth and large-scale B2B operations.

AI enhances modern digital platforms by improving product discovery, automating catalog organization, and offering intelligent workflows. These advancements accelerate B2B transactions and personalize the shopping experience, leading to better performance and greater operational efficiency.

The Final Analysis: Making an Informed Decision for Your Future

Choosing your right ecommerce platform is a strategic decision that will impact every facet of your business for years to come. It’s critical to look beyond flashy front-end designs and evaluate the core engine that will run your digital business. The key factors to consider are the platform’s ability to handle your pricing, its integration needs with your ERP, and its capacity to provide a superior customer experience.

Axim Commerce stands out as the best eCommerce platform for distributors because it was built by B2B experts for B2B experts. We didn’t adapt a retail solution; we engineered a B2B marketplace engine from the ground up, making it the right choice for your business.

With Axim Commerce, you are choosing a partner dedicated to your success. Our platform

Built-in B2B Functionality

All the complex B2B features you need are native to the platform, not bolted on

Faster Time to Value

Go live faster with a solution designed for your workflows.

Lower Total Cost of Ownership

Avoid the hidden costs of customization and maintenance associated with generic platforms.

Future-Ready Architecture

Leverage AI and a scalable infrastructure to stay ahead of the competition and launch new brands.

Superior Customer Support

Our team understands the distribution business and is here to help you succeed.

In a competitive market, you can’t afford to have your digital channels be a point of friction. It’s time to move beyond outdated systems and embrace a platform that aligns with your operations, delights your customers, and drives profitable growth. Axim Commerce is the right B2B solution to power your journey.

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Build Scalable B2B Commerce Without Complexity

Discuss your distributor requirements and see if Axim Commerce is the right B2B ecommerce platform for your business.

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